Greg Cooper and Suman Poluri, a dynamic duo of entrepreneurs, embarked on a journey fueled by a shared passion for innovative problem-solving. Their vision? To revolutionize the way people find opportunities online. Challenging the status quo, they dared to leverage Natural Language Processing (NLP) models in ways others deemed impossible - to discern not just intent, but specifically "Purchase Intent" from online conversations.
Their venture led to groundbreaking discoveries. They developed a system capable of sifting through millions of online discussions, pinpointing those about specific product purchases. This wasn't just about finding conversations; it was about filtering them, distinguishing between general discussions and those indicating a need for goods or services. The third breakthrough was perhaps the most remarkable: applying AI not only to text but also to images, analyzing "Life Events" to uncover hidden opportunities.
The arrival of the COVID-19 pandemic demanded adaptability. While their initial focus was the automotive industry, they quickly recognized a shift in market needs. Dealerships were struggling not with sales, but with inventory acquisition. Identifying this gap, they pivoted towards aiding dealerships in sourcing inventory from private party listings.
At the heart of Greg Cooper and Suman Poluri's mission is empowering businesses to optimize their sales processes. Their approach is holistic, involving close collaboration with dealerships, and a deep understanding of CRM, Automotive, follow-ups, and engagement. Their goal? To be the ultimate resource for dealerships aiming to elevate their sales.
Driven by Cooper's realization of the disconnect between CRM systems and effective communication, they set out to transform how salespeople interact with CRMs. Their aim was to create an omni-channel communication platform that not only facilitated real-time, accurate CRM updates but also eliminated the need for salespeople to log into CRMs altogether.
Greg Cooper was the VP of Sales at a leading SaaS business that was touted to be the best CRM in the automotive industry. Beginning his career, carrying the metaphorical bag, and rising through the ranks into leadership positions provided him a nuanced and unique perspective on the significance of CRM at every level of sales and decision making. As VP, Cooper reported to the Chief Revenue Officer of one of the largest vendors in this space, further deepening his understanding of the strategic significance of CRM data. Through his journey, Cooper identified the gaps in CRM systems, especially for salespeople in the field and those operating from traditional brick-and-mortar setups.
Suman Poluri brings a wealth of expertise in designing and developing mission-critical, scalable applications tailored for major enterprises in the insurance and finance sectors. His entrepreneurial journey includes founding a social commerce startup, an endeavor that placed him at the intersection of technology and entrepreneurship for over a decade. This experience endowed him with a unique insight into the myriad challenges startups encounter and the exciting potential to create solutions that deeply resonate with customers. His journey is characterized by a keen understanding of both the technological and business landscapes, enabling him to craft innovative and customer-centric solutions.
Together, they envisioned EngagedAi – a platform set to revolutionize CRM systems.
As they continue to develop EngagedAi, Greg Cooper and Suman Poluri are not just building a product; they're redefining the future of business-to-business relationships and CRM systems. Their journey is a testament to the power of innovative thinking, adaptability, and a relentless pursuit of solutions that meet the evolving needs of businesses and individuals alike.
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